Wednesday, November 25, 2009

'Japan From The Inside' - Blurb Contest results


The winners of the Best Blurb Books Contest, which my book was entered in, were announced last week. Although 'Japan From The Inside' didn't make the final round of judging, it was up against very stiff competition and I was thrilled with the results of getting the word out. The book got a total of 72 votes and some great comments from people that came and previewed it, including a tweeted review from the Tokyo Correspondent of the New York Times.

I'd like to extend a massive thanks to everyone that voted, looked through the book, helped spread the word or even bought a copy. Without readers, books are little but the remains of what was once a tree. For visitors who've not seen this one, click on the image or link above to go through to the book's web page.

Although it might be a little late now that the contest is over, I've taken some of the feedback and added it into a flyer for the book. The intention was to get it done whilst I was still marketing it, but sometimes there's just not enough hours in the day to fit in everything you want to do. Marketing the book itself was an educational experience and it's left me with a stack of ideas for getting the word out about future projects.

There's plenty more writing stuff in the pipeline at the moment, but the next project is going to be a new Control K track. Yoko Ono's released the stems of a song from her latest album under a Creative Commons licence and is inviting remixes. Couldn't resist this one - the question is whether I'll be able to get something decent completed in time for the deadline!

One can only try. So here goes...

Sunday, November 22, 2009

'This is Japan!': fast-paced video tour round the country (WN0025)

This is Japan! from Eric Testroete on Vimeo.



While doing the promotion for 'Japan From The Inside', I got plenty of feedback in terms of emails and comments (coming here soon). My cousin also sent me a link that had been forwarded round his office, which I couldn't help but put up here.

The video above is about as frantic a tour around Japan as you can get in a few minutes. Stacked with plenty of classic Japan iconography, it also comes with a bit of a health warning - this tour is fast.

Best enjoyed in full screen.

Saturday, November 14, 2009

A Tale of Two Presidents

President George W. Bush declares 'Mission Accomplished' for combat operations in Iraq, 2003 (Associated Press)

During the course of a lifetime, six years can be a very short time. Yes, an individual will go through many changes during that period, but for many people, their sense of how they project themselves will change very little.

In global geopolitics however, six years can be an eternity. When responding to a journalist's question of what is most likely to blow a government off course, former British PM Harold Macmillan famously described 'events, dear boy, events', telling us that no matter how forcefully a government plans and enforces its ideals, there'll always be something that can force it to change direction.

As a government represents a nation on the world stage, so the Head of the Government thus epitomises that nation to the peoples and governments of all other nations. I have chosen two pictures for this post that I think represent such a radically different projection of a nation that they could almost be two entirely different countries; one picture of which has just been released and the other of which is now over six years old.

Above, is an image of the previous President of the United States (still currently the most powerful and influential country on the planet). In the picture, George W. Bush stares confidently and defiantly into the camera, backdropped with personnel and apparatus of a navy warship and a banner declaring 'Mission Accomplished'.

The picture tells the viewer that the US is strong, a military force not to be reckoned with, and a dominator over its foes (by extension, over all). In the picture, Bush is clearly addressing a domestic audience to reassure them of the nation's strength, yet the message is also aimed at a global audience to reinforce fear or deferential respect for the US.

President Barack Obama greeted by Emperor and Empress of Japan, 2009 (Reuters)

In the above picture of current US President Barack Obama, depicted at the beginning of a tour of Asia, we can see an utterly different projection of the US to the world. Obama has his eyes cast downwards rather than staring directly into the camera, and he is giving a deeply sombre bow to the Emperor, the traditional form of Japanese greeting given to anybody regardless of their standing in Japanese society. Emperor Akihito and Empress Michiko and clearly delighted to receive their guest, given the expressions on their faces.

Such a picture would simply not have happened prior to Obama's presidency. During the Second World War, Japan and the US were prime adversaries. As a condition to their surrender during that war, Japan traded keeping their emperor in return for accepting American occupation. Prior to his radio announcement that Japan was surrendering to the US, Emperor Hirohito (Akihito's father) was considered to be a god by ordinary Japanese. Therefore, hearing his voice was a shock to a war-torn nation and amounted to a renunciation of his divinity. Bush's father even famously vomited in the lap of Japanese prime minister Kiichi Miyazawa at a diplomatic dinner in 1992.

The picture of Obama says that the US is respectful of local traditions or customs, and will act appropriately as an invited guest rather than insist on imposing its own way of doing things. It projects an image of the US that no longer takes a 'with us or against us' approach to international relations, but one of 'we're all in this together' and of equals on the world stage. Obama is stepping out of the confines of a purely domestic audience and addressing a global one (although whether he would be seen addressing Hamid Karzai in a similar manner remains to be seen).

Doubtless, there are many criticisms of the above reading of such an image that could be made, including that one single picture does not demonstrate a complete reversal of US foreign policy and that the US still has military bases across the planet that enforce its will. However, in our symbol-driven, always-on instant-media, modern world, I'd argue that this development is a massive and positive shift in the balance of global power relations.

If the United States can act with humility in the presence of former conquered adversaries, we are indeed living through most intriguing times and should at least have stepped back from the brink of the fears of the Bush era.

Tuesday, October 27, 2009

'Japan From The Inside': my first book


Promo video for 'Japan From The Inside'

Spending close to five years living and working in Japan (as regular readers of this blog will know), I travelled extensively around the country and amassed a large collection of photographs from my forays. As I was documenting the place in this way, I also ran off several articles and other pieces of writing inspired by my experiences. Expatriation can be a wonderful source of inspiration for the creative mind, and it often offers up opportunities or insights that locals miss out on or let slip. So it was with me and Japan.

Amongst the many projects I got involved with there and after countless years of deliberation over the idea, I also finally got around to starting my first novel - even managing to get as far as writing something like 70,000 words of it. However, as the idea of being a novelist took greater hold in my imagination, I realised that the book I was writing was actually more of a third or fourth novel rather than the first out of the stable. A bit too complex to be my initial offering, and I'm keen that my introductory tome should be a little more palatable to new readers. Nevertheless, I still had a burning desire to get my first book out before I hit 40, now just a couple of years off.

Returning to the UK in 2008 and as a part of processing what I'd been through, I hit upon the idea of putting my archives to use to introduce Japan to those who'd never been there and hopefully provide a little deeper insight for more seasoned Japanophiles. Using print-on-demand service blurb.com, I assembled my first full book release and issued it last year.

Life being what it sometimes is, there was no real opportunity to let anyone know about it at the time. There were also a few kinks to iron out in it, the result of some rather hurried proofreading. Now I'm back in Brighton and things have settled down enough to the point that I'm able to at least finish off some of the projects that had been shelved, I've created and issued a second edition of the book.


Views of 'Japan From The Inside'

Out now, 'Japan From The Inside' is a window into a land of superlatives. Including 238 pages, over 500 photos and my collected writings on Japan from 2003 to 2008, it unmasks the world’s biggest city, explores the heights of the frozen North and the pleasures of the subtropical South. Readers can also investigate the ancient capital of Kyoto, witness Hiroshima’s recovery from the atomic bomb, and wander amongst the great beauty of the Japan Alps.

Showing sides to the country that visitors rarely get to see and which the Japanese are often too busy to take time over, the book covers the old, the new, and unique. It looks at some of the customs, food and heritage in Japanese culture, examines a Japanese approach to gardens and nature, and captures some of the 127 million people that call it their home.

It is currently entered in the Best Blurb Books Contest, which runs until Nov 9th, 2009. Books that receive the most votes in three separate categories (Family, Travel, Pets) go through to a second round of judging by an expert panel, with each category winner receiving a Grand Prize.

To vote for the book, visitors create a profile at blurb.com (with username and password) and click on the 'Vote For This Book' button on my book's page. Every vote is very highly appreciated! I'm also keen to get some comments on it too, as the more comments the book gets, the easier it is for other people to find it.

I'm usually a bit shy about marketing my own products (it sounds a bit like blowing your own trumpet, which can be a little crass if not done tastefully), but am biting the bullet and giving this one the big push. So if you really like the book or are stuck for what to buy someone for Christmas this year, feel free to buy a copy! The softcover is priced at £30.95 while the hardcover is going for £39.95.

Thanks in advance for any extra votes that come via this blog!