Sunday, November 30, 2008

Video for 'Change' now online

This weekend, I have completed and posted the first video made for a Control K track - 'Change'. The video can be seen above or at my YouTube channel.

'Change' is an overview of the key moments of the 2008 US election, culminating in Obama's victory address at Grant Park in Chicago. With bouncing bass, some spectral notes and a laid-back groove, it is an audio-visual postcard from a historic moment on the world stage.

The video revisits some of the characters and key headlines from the tale, then takes a trip through the speech, all in full campaign colours.

When promoting Shelf Life (as with any band), the focus has to be more on the personalities of the members and how they work together as a unit. The video for 'Endgame' would be an example of this.

With Control K, the visual side can be much looser and focus more on images conjured up by the music itself, even explore the use of video as a tool in its own right.

This means that videos for Control K material should be easier to make and have potential for more experimentation than for Shelf Life, which I'm quite excited by. There's already a stack of ideas in the pipeline, just not an awful lot of time available in which to explore.

Guess it'll be a case of 'watch this space, but don't hold your breath'!

No comments: